Laser cut lenticular text for San Francisco Museum of Modern Art Exhibition “Don’t! Photography and the Art of Mistakes”. SFMOMA wanted signage where some of the letters changed color to match the red wall to create two different words. Parallax Printing worked with the museum to match the color of their wall so that the intended letters disappeared at certain viewing angles. Photo shows one of three sets of letters produced for the exhibition, printed on Microlens 20 LPI.